L’analisi computer-assistita dei focus groups. Il contributo del programma Atlas.ti
| STUDI DI SOCIOLOGIA - 2003 - 4
Many reports of focus groups are rather poor and disappointing. This is overtly due to the fact
that there is not a well-established tradition in the field of qualitative data analysis. Even the most
important and widespread handbooks generally fail to treat the matter and are often evasive about
focus group data analysis. This paper summarizes the scarce literature on the analysis of focus group
data and tries to suggest an integrated method that satisfies the descriptive purpose as well as the
need to take into account the particular nature of focus group data as diachronic and group data.
Atlas.ti, a well-known qualitative data analysis program, can partly satisfy this need, if used properly,
respecting the particular nature of the data collected. The advantages of such a method of analysis, is
argued in the paper, can have positive repercussions in the whole field of qualitative research in the
difficult road towards methodological rigorousness.