Rootcasting. I discorsi in rete sulle pratiche di condivisione dal basso
| COMUNICAZIONI SOCIALI - 2008 - 3. Il dito e la luna. Rappresentazioni mediali e costruzione sociale della realtà
The article proposes a research on the network places in which the discourse related to the passage of video
and audio contents develops through various platforms and formats.
The research concentrates on the typology of discourses and practices, on the places of exchange of
information and products, on the typology of the involved subjects and their functions, on the finality of this
exchange. The emerging scenery – even if not really exhaustive – finds out a strong complexity, which seems
to follow the ‘RootCasting’ logics, a spontaneous but organic mechanism of various practices which activate
distribution and consumption modalities which are peculiar, alternative to the ‘circular emission’ or
Within this paradigm, it is possible to recognize some central knot: the first concerns the fact that the
discourse orientates where there is more necessity to understand and learn: the information flows among the
subjects to transmit more consumption forms, the way to realize them and the materials to be consumed
(download how to do it, what to download).
The second is related to the extraordinary vitality of communities, whose practices can be reduced to
the ‘exchange’ which is an end in itself.