On Soft Innovation: Changes in Product Form
and the Definition and Measurement of Innovation
| RIVISTA INTERNAZIONALE DI SCIENZE SOCIALI - 2016 - 2
This paper considers a class of activities labelled soft innovation that relate to changes in products that are aesthetic in nature or impact on their intellectual appeal. Having been little studied in the economics of innovation, this paper initially clarifies a number of definitional and measurement issues, such as the distinction between horizontal and vertical innovation, illustrates soft innovation in both the creative and other industries, considers its production and addresses related intellectual property protection issues...