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Rossella Chiara Gambetti

Libri dell'autore

Communicative business. Scritti in onore di Edoardo Teodoro Brioschi
formato: Libro | editore: Vita e Pensiero | anno: 2014 | pagine: 336
Anno: 2014
Questo volume rappresenta un omaggio al contributo scientifico offerto da Edoardo Teodoro Brioschi nella sua attività accademica all'Università Cattolica.
€ 28,00
La comunicazione d’azienda come disciplina scientifica: un confronto tra la Scuola americana e la Scuola europea digital
formato: Articolo | COMMUNICATIVE BUSINESS - 2010 - 2
Anno: 2010
Abstract The study of the business communication has begun on the international level on the Fourties of the last century, while the debate about the rising of such a communication to a scientific discipline status dates back to the Eighties. To be observed that the development of business communication from that time up to the present has not been either uniform or consistent everywhere. There is therefore the exigence to deepen the study especially of two theoretical schools of this discipline: the American school – that is the leader in the field – and the European one that is interested by a progressive strengthening.
€ 6,00
Editorial - Editoriale
Gratis
digital
formato: Articolo | COMMUNICATIVE BUSINESS - 2009 - 1
Anno: 2009
Scarica
“Ambient communication”: fondamenti concettuali e principi gestionali nell’ottica esperienziale digital
formato: Articolo | COMMUNICATIVE BUSINESS - 2008 - 1
Anno: 2008
The present paper is aimed at illustrating the main changes in the market scenario that have recently emphasized the use of ambient communication as a signifi cant tool in the marketing communication mix of the companies. Nowadays companies have to engage consumers in an active and participative relationship in order to enhance their brand value. At this regard, ambient communication can act as a powerful brand value enhancer, thanks to its ability to convey a brand distinguishing features in a creative, unconventional and surprising way capable of grabbing the audience attention and eliciting consumers’ engagement towards the brand. In particular, in today’s society the only way for companies to reach an increasingly complex and unpredictable consumer effectively is to use an integrated communication mix of traditional and unconventional tools, involving consumers in a value co-creation process with the brand. Since ambient communication includes a wide variety of communication surfaces and media, the next challenge will be to fi nd a unitary defi nition and categorisation of such concept. The present paper offers a preliminary effort towards the construction of a conceptual frame of reference from which to derive in the future a possible unifi ed concept of ambient communication casting light on its effectiveness conditions.
€ 6,00
Le relazioni Internet-based nei mercati industriali. Premesse strategiche e modalità di governo
formato: Libro | editore: Vita e Pensiero | anno: 2005 | pagine: 256
Anno: 2005
L'impiego di Internet a sostegno dei processi aziendali rappresenta un elemento propulsore per l'applicazione di un "approccio
€ 18,00
Le tendenze emergenti in tema di comunicazione d’azienda nella letteratura anglosassone
Emerging trends in total business communication in the Anglo-Saxon literature
digital
formato: Articolo | COMUNICAZIONI SOCIALI - 2005 - 1. La comunicazione totale d'azienda nel contesto internazionale
Anno: 2005
The strategic role acquired by communication in the governance of businesses is testified to by the considerable interest shown in its organizational and administrative issues by both the academic environment and the managerial world. In English-speaking countries the centrality acquired by business communication has become particularly evident in recent years through the number and importance of the studies (books, scholarly and management magazines and research projects) that have explored its main trends. The objective of the present contribution is to illustrate and analyze briefly some of the principal tendencies that emerge in studies with an Anglo-Saxon matrix in the field of business communication in the early years of the twenty-first century. In particular it concentrates on analysing the tendencies from which emerges the role of communication as a set of activities and instruments rationally employed and managed in a coordinated and synergic manner so as to attain a multiplicity of objectives in relation to a plurality of stakeholders, in harmony with the development of a total communication approach.
€ 6,00
Emanuele Invernizzi (a cura di), Manuale di relazioni pubbliche. Le tecniche e i servizi di base
Gratis
digital
formato: Articolo | COMUNICAZIONI SOCIALI - 2005 - 1. La comunicazione totale d'azienda nel contesto internazionale
Anno: 2005
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