Chinese Student Associations’ Wechat Communication
and Contribution to Environmental Activism
| COMUNICAZIONI SOCIALI - 2020 - 3. Saving the Planet Bit by Bit: Environmental Communication in the Digital Age
Chinese student environmental associations play a significant role in promoting environmental education and awareness among college students, advocating pro-environmental lifestyles, and organizing sustainable development activities on and off campus. The study explores the WeChat communication performances of ten student-led environmental clubs located in Beijing, contributing to the understanding of NGOs communication practices in China...