Il capitale umano. Il lavoro delle audience nei connective media: tra user generated content (UGC) e professional generated content (PGC)

digital

Articolo

Rivista

Fascicolo

COMUNICAZIONI SOCIALI - 2017 - 2. MEDIA, CREATIVE INDUSTRIES AND CRISIS IN ITALY Cycles and Anticycles between Society and Communication

Titolo

Il capitale umano. Il lavoro delle audience nei connective media: tra user generated content (UGC) e professional generated content (PGC)

Autore

Alberto Marinelli

Editore

Vita e Pensiero

Formato

Articolo |

Pdf

Online da

09-2017

Issn

0392-8667 (stampa) | 1827-7969 (digitale)

Scrivi un commento per questo prodotto

€ 6,00

Ebook in formato Pdf leggibile su questi device:

Computer
con Software:
- Adobe PDF Reader
Android
iPhone/Ipad
con App:
- Adobe PDF Reader
E-Book Reader
Ibs Tolino
Kobo

Descrizione Commenti dei lettori

In the last decade, connective media has created new forms of digital economic circulation based on disintermediation, cooperation, content creation and sharing, which have become fundamental to everyday life and communication practices during a period of crisis. Within this new scenario, digital disruption has generated new sharing experiences and realized the regime of a gig economy. As a matter of fact, the “platform society” equates to that of prosumer capitalism: digital circulation affects audience experience in terms of prosumption, turning the users into potential content creators. Thanks to the pervasiveness and familiarity of “connected media”, individuals may practice their creativity and experiment with their ability as content producers. The article aims to examine this transition with respect to a specific online platform, You-Tube, where audiences continuously experiment with the condition of being both consumers and producers, investing time and skills (i.e. digital labour) in an immaterial, collaborative work, ultimately resulting in the shift from user generated content (UGC) to professional generated content (PGC).

Inserisci un commento per Il capitale umano. Il lavoro delle audience nei connective media: tra user generated content (UGC) e professional generated content (PGC)