Dtt Generation? Visioni interattive per i giovani telespettatori del digitale terrestre

digital

Articolo

Rivista

Fascicolo

COMUNICAZIONI SOCIALI - 2008 - 1. Incipit digitale. L'avvio della televisione digitale terrestre in Italia tra discorsi, prodotti e consumi

Titolo

Dtt Generation? Visioni interattive per i giovani telespettatori del digitale terrestre

Autore

Alice Cati

Editore

Vita e Pensiero

Formato

Articolo |

Pdf

Online da

01-2008

Issn

0392-8667 (stampa) | 1827-7969 (digitale)

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Descrizione Commenti dei lettori

The transition of television communication from an analogical environment to the terrestrial digital one is not only a technical or marketing issue; nor it is only a matter of languages and communication strategies. It must be assessed also in terms of the cognitive, relational, emotional and identity resources that it unfolds. The essay deals with the relationship between young generation and Dtt offers, with the objective to verify the relationship between Dtt offer and the skills and needs expressed by the users, young people, if we consider the evidence that the digital terrestrial television answers to the technical and media needs of the new generations. The essay deals with the spaces that Dtt creates and dedicates to young viewers, the forms of participation and interactivity experimented and the fact that it is recognizable and more appealing with respect to other platforms. The analysis of the digital terrestrial television for children and young people (theme channels, formats and interactive offers in 2006) allows bringing to light a simplification of interactive platforms and a depletion of accessible contents, e.g. limiting the interactive forms to the television vote, the sending of sms from home and the possibility to see the comments of other viewers. In particular, the interactive applications associated to programs and channels for the youngest seem to be limited to videogame applications, offering a more direct, simple experience, within reach, if compared to other platforms. In its initial development phase, Dtt offer for young people seems therefore going in two directions: the video-recreational one and the cross-media. In conclusion, the essay underlines that there are still many unknown potentialities: personalization of times and of content supplying; multiplication of the attention focuses; strengthening and diversification of viewer’s action; sharing with the community.

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