Il tempo riappropriato
Tempo e palinsesto della televisione satellitare
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This essay highlights some of the central issues of a study focused on the relation between social time and
television time within the broadcasting schedule of satellite television in Italy. Analysing the organisation of
the broadcasting schedule can be a useful cognitive tool not only to investigate the nature of satellite television,
but also to examine implicit spectator model. However, satellite television has some characteristics that
imply the need to adopt different analytical categories compared to those used for general broadcasting: the
essentially thematic range of programmes, the nature of multiprogramming and the general absence of commercials
redefine the relation between television time and the temporal framework of social use. The classical
dichotomies are thus redefined, introducing concepts such as spiral flow, flow of appointments, feast, ‘ferialisation’.
The essay then proposes two new interpretive categories. With the paradigm of reappropriation of
time, the usage patterns typical of satellite television are identified: for example, an organisation of viewing
time based on the constant multiplicity of the offer, the availability of a time no longer organised by target,
the increasing offer of non-media social and communicative events. Reappropriated time thus highlights the
change of rhythm of satellite television: the study of the rhythm of the broadcasting schedule represents a new
horizon for analysis.
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