I reality show in gioco tra interattività e piattaforme tv
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Some products included in the offer of digital terrestrial television represent a specimen of the ‘adaptation’
of analogical broadcasting to the new digital environment. They are such format as the reality shows, which
seem to fit well into the testing of new forms of communication and interactivity and refer to a target of young
people, having the necessary skills to access Dtt services.
The analysis described in the essay has been carried out on four reality shows which have characterized
the television season in 2006: Amici di Maria De Filippi, Music Farm, La Fattoria and il Grande
Fratello. They are consolidated formats, coming from general television and which were not created ad hoc
for the digital platform. The four program restyling gone through before the passage to Dtt offered an interesting
observation point to forecast the scenario of television communication following the switch off.
The essay underlines how the switch to digital television has enhanced some typical components of the
reality shows: first of all the active participation of the viewers with their vote, and then the full accessibility
to the competitors’ private dimension thanks to interactive interfaces joined by sections dedicated to votes
and updates.
It has also been underlined the presence of formats (La Fattoria and Music Farm) representing a radical
change in which the digitalization of the products is bound to a substantial continuity with the analogical
proposal. Other programs (Amici di Maria De Filippi and Il Grande Fratello) are more suitable for the digital
transition and mark a difference, even though in a different way, if compared with their previous editions.
In the end it is underlined how the scenario is characterized by incomplete forms of adaptation and by
the lack of products conceived ad hoc for the new platforms.
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