The Culture of Communication in the Public Sector Facing the Challenge of Digital Media: An Explorative Research in Italy and France
|
digital
Articolo
€ 6,00
|
||||||||||||||||||||
Articolo |
Ebook in formato Pdf leggibile su questi device:
|
|
|
|
|
The article focuses on the culture of communication in the public sector, aiming to understand its features and transformations facing the challenge of digital media. In the first part, a view of the international literature on communication in the public sector is presented. The strategic role played by communication in the public organizations is underlined as well as the institutionalization of social media in the management of communication with citizens and media. In the second part, a qualitative explorative research is illustrated. The study was conducted in Italy and France and consisted of 10 in-depth interviews with key figures in public sector communication: academics and professionals of national associations. The study aimed to present the main similarities and differences between the two countries about three thematic macro-areas: the state of the art of conceptualization of public sector communication highlighting the tension between apolitical and political dimensions; the role of communication professionals in public organizations; the impact of social media on the communication activities. The results demonstrate that in contemporary media ecosystem public sector organizations need to continue the process of innovation of their bureaucratic apparatus, to acquire new skills in a multi-channel perspective and to encourage a less asymmetrical relationship with citizens.
keywordsPublic sector communication; hybridity; apolitical communication; social media; culture of communication.Biografia degli autoriUniversità di Urbino Carlo Bo ‒ gea.ducci@uniurb.it.Università di Cagliari ‒ alessandro.lovari@unica.it. Università di Palermo – francesca.rizzuto@unipa.it. |
Altri titoli dello stesso autore |
Chi ha visto questo prodotto ha guardato anche... |
News
18.07.2022
Colpi sul muro dell'indifferenza
Un consiglio di lettura che tocca le pagine di Tomáš Halík e Simone Weil.
18.07.2022
Un granello di bontà, speranza del mondo
Contro la tragedia della guerra, i soprusi dei potenti, la cattiveria di molti c'è la speranza della bontà, tra Grossman ed Esquirol.
27.07.2022
Luigino Bruni, l’economista che salva le parole
Luigino Bruni, direttore scientifico di "The Economy of Francesco", l'economista attento alle parole giuste e al bene comune, risponde al nostro Questionario di Proust.
18.07.2022
Le dolci potenti pagine della letteratura
Tolstoj, Dostoevskij e Melville: viaggio nella dolcezza inaspettata raccontata da Anne Dufourmantelle.
Archivio rivista
Articoli Online First
Towards the Platformization of (Social) Media Memory: Articulating Archive, Assemblage, and Ephemerality
“Scusi, chi ha fatto palo?” Continuità e disruption del calcio su internet in Italia: dalle iptv ‘pirata’ a dazn
“Scusi, chi ha fatto palo?” Continuità e disruption del calcio su internet in Italia: dalle iptv ‘pirata’ a dazn
Ultimi 3 numeri
COMUNICAZIONI SOCIALI - 2022 - 1. MIGRATIONS / MEDIATIONS Promoting Transcultural Dialogue through Media, Arts and Culture
COMUNICAZIONI SOCIALI - 2021 - 3. Theatres and Politics Today Lights and Shadows of a Long Relationship
COMUNICAZIONI SOCIALI - 2021 - 2
COMUNICAZIONI SOCIALI - 2021 - 3. Theatres and Politics Today Lights and Shadows of a Long Relationship
COMUNICAZIONI SOCIALI - 2021 - 2
Annate disponibili online
20222021202020192018201720162015201420132012201120102009200820072006200520042003200220012000199919981997199619951994199319921991199019891988198719861985198419831982198119801979197819771976197519741973
Fascicoli anno 2021
In evidenza
