Dtt e servizi interattivi: una risposta al digital divide?
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The sharing of digital language allows public administrations to transfer some already available services on
line. In the specific case, Dtt represents a platform alternative to internet, which can address a much younger
audience, included the weakest part of it, which is excluded by the other fruition channels, thanks to different
logics: simplicity, standardization, diffusion. Its context of use, its graphic layout and its connection through
telephone cable, joins in a single platform three different typologies of instruments (teletext, dvd and internet)
which had not yet been planned for a joined use. The digital terrestrial television, through interactive services
addressed to the citizens, has the possibility, among others, to represent a real contribution to a society
of information excluding nobody, in which knowledge is a fundamental need and technology is a mean of
creation, exchange and content preservation. The essay analyzes the offer of interactive services in 2006 Dtt
programming, with particular reference to the applications trying to fill up the digital divide. In particular the
analysis deals with the forms of T-Government (Television Government) characterized by a bi-directional and
personalized interactivity, often offered as a side service to the broadcaster’s programming. After taking into
consideration the twenty-nine projects started and financed in 2006 for the creation of public administration
services based on the digital terrestrial system, the essay analyzes the offer, made by La7 in collaboration with
the Municipality of Milan and by Class News in collaboration with the Region Sicily. The analysis allows
underlining how, in the relevant year, this kind of services opened the opportunity for the local televisions to
play a key role in the building of a network of relations between the suppliers and users of interactive services.
In the meantime, it underlines how this experimentation drove the interaction with the user-citizen, planned
by public administrations, principally on public administration activities. The essay also underlines that
a possible extension of the public services through the digital terrestrial television would involve the field of
distance training, of E-learning.
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