Crossing Borders: The Circulation and Reception of Non-National European Films in Italy
|
digital
Articolo
€ 6,00
|
||||||||||||||||||||
Articolo |
Ebook in formato Pdf leggibile su questi device:
|
|
|
|
|
This article seeks to explain why some non-national European (NNE) films – i.e. films produced in one European country but released in another (e.g. a French film released in Italy) – are more successful at the Italian box office than others. Drawing on theories about the transnational circulation and reception of films and other media products, along with a range of qualitative and quantitative methods and sources, I compare the cultural and industrial characteristics of ‘successful’ NNE films (i.e. films that achieved 200,000 cinema admissions or more in Italy) with ‘unsuccessful’ NNE films released in the period 2005-15. My analysis reveals that few of the NNE films which succeeded at the Italian box office have characteristics we would expect to find in films that travel well across national borders. Indeed, most are low-budget independent arthouse or middlebrow films with stories that are dialogue-heavy, complex and culturally specific. Nevertheless, these films perform well not only because they appeal to audiences (particularly university graduates) who watch films for their cultural or artistic value, rather than purely for entertainment, but also because these successful arthouse and middlebrow NNE films have other key characteristics which ensure they receive widespread distribution and thus higher audiences. These characteristics include major awards, positive reviews and the involvement of international stars, critically-acclaimed directors, or pre-sold material (e.g. based on a bestselling book). Since most of the NNE films which succeeded at the Italian box office also performed well in other European countries, these findings can be applied to other national contexts. That said, there are some attributes of the NNE film market in Italy that are specific to the Italian context. For example, arthouse NNE films tend to perform better in Italy than countries like the UK, partly because such films are dubbed rather than subtitled, and partly because arthouse distributors and cinemas have a larger share of the theatrical market, though there are signs this is changing.
keywordsArthouse; distribution; European film; Italy; transnational.Biografia dell'autoreDepartment of Film, University of Southampton, UK – h.d.jones@soton.ac.uk. |
News
22.11.2021
Il potere della nascita
Giovedì 2 dicembre la storica dell'arte Giovanna Brambilla, a Bergamo, presenta "Mettere al mondo il mondo".
17.11.2021
Vita e Pensiero premia i laureati del Premio Gemelli
Tra i vincitori del Premio Gemelli, l'editrice ha scelto la tesi di Eleonora Carraro sulla comunicazione digitale e la creatività, ora open access.
11.11.2021
Josep Maria Esquirol in Italia
Dal 15 al 17 dicembre il filosofo catalano sarà In Italia per presentare l'ultimo libro "Umano, più umano".
05.11.2021
Le famiglie oggi tra ricchezza e povertà
Giovedì 25 novembre alle ore 9.30 in Università Cattolica un convegno sul tema "Famiglie e povertà".
Archivio rivista
Articoli Online First
Towards the Platformization of (Social) Media Memory: Articulating Archive, Assemblage, and Ephemerality
“Scusi, chi ha fatto palo?” Continuità e disruption del calcio su internet in Italia: dalle iptv ‘pirata’ a dazn
“Scusi, chi ha fatto palo?” Continuità e disruption del calcio su internet in Italia: dalle iptv ‘pirata’ a dazn
Ultimi 3 numeri
COMUNICAZIONI SOCIALI - 2021 - 2
COMUNICAZIONI SOCIALI - 2021 - 1. Arts-Based Research in Communication and Media Studies
COMUNICAZIONI SOCIALI - 2020 - 3. Saving the Planet Bit by Bit: Environmental Communication in the Digital Age
COMUNICAZIONI SOCIALI - 2021 - 1. Arts-Based Research in Communication and Media Studies
COMUNICAZIONI SOCIALI - 2020 - 3. Saving the Planet Bit by Bit: Environmental Communication in the Digital Age
Annate disponibili online
2021202020192018201720162015201420132012201120102009200820072006200520042003200220012000199919981997199619951994199319921991199019891988198719861985198419831982198119801979197819771976197519741973
Fascicoli anno 2018
In evidenza
