Crossing Borders: The Circulation and Reception of Non-National European Films in Italy
|
digital
Articolo
€ 6,00
|
||||||||||||||||||||
Articolo |
Ebook in formato Pdf leggibile su questi device:
|
|
|
|
|
This article seeks to explain why some non-national European (NNE) films – i.e. films produced in one European country but released in another (e.g. a French film released in Italy) – are more successful at the Italian box office than others. Drawing on theories about the transnational circulation and reception of films and other media products, along with a range of qualitative and quantitative methods and sources, I compare the cultural and industrial characteristics of ‘successful’ NNE films (i.e. films that achieved 200,000 cinema admissions or more in Italy) with ‘unsuccessful’ NNE films released in the period 2005-15. My analysis reveals that few of the NNE films which succeeded at the Italian box office have characteristics we would expect to find in films that travel well across national borders. Indeed, most are low-budget independent arthouse or middlebrow films with stories that are dialogue-heavy, complex and culturally specific. Nevertheless, these films perform well not only because they appeal to audiences (particularly university graduates) who watch films for their cultural or artistic value, rather than purely for entertainment, but also because these successful arthouse and middlebrow NNE films have other key characteristics which ensure they receive widespread distribution and thus higher audiences. These characteristics include major awards, positive reviews and the involvement of international stars, critically-acclaimed directors, or pre-sold material (e.g. based on a bestselling book). Since most of the NNE films which succeeded at the Italian box office also performed well in other European countries, these findings can be applied to other national contexts. That said, there are some attributes of the NNE film market in Italy that are specific to the Italian context. For example, arthouse NNE films tend to perform better in Italy than countries like the UK, partly because such films are dubbed rather than subtitled, and partly because arthouse distributors and cinemas have a larger share of the theatrical market, though there are signs this is changing.
keywordsArthouse; distribution; European film; Italy; transnational.Biografia dell'autoreDepartment of Film, University of Southampton, UK – h.d.jones@soton.ac.uk. |
Chi ha visto questo prodotto ha guardato anche... |
News
04.12.2019
Max Picard: il veggente della tecnocrazia
Chi era Max Picard? Ritratto di un intellettuale irregolare che ha previsto i pericoli della società tecnocratica e di una modernità in fuga dal divino.
03.09.2019
Il filosofo della bontà, un Candide 2.0 in carne e ossa
Intervista al filosofo catalano Josep Maria Esquirol che spiega il suo cammino dell'ingenuità e la forza della bontà.
02.09.2019
Gauchet, La fine del dominio maschile
Anteprima del nuovo libro di Marcel Gauchet, "La fine del dominio maschile", un passaggio sulla scomparsa della figura del padre nella società e non solo.
31.10.2018
Il grande codice. Bibbia e letteratura
Un'anteprima tratta dal libro "Il grande codice. Bibbia e letteratura" di Northrop Frye, un grande classico del pensiero critico.
Archivio rivista
Articoli Online First
Dalla trasmissione alla condivisione.
Ripensare il rapporto fra giornalismo e cittadini
Albert Camus e il teatro di un uomo in rivolta
L’immaginario dei comics supereroici e del cinema di Sci-Fi nell’america obamiana. Un framing originale della comunicazione politica postmoderna
Albert Camus e il teatro di un uomo in rivolta
L’immaginario dei comics supereroici e del cinema di Sci-Fi nell’america obamiana. Un framing originale della comunicazione politica postmoderna
Ultimi 3 numeri
COMUNICAZIONI SOCIALI - 2019 - 2. Generations, Time, and Media
COMUNICAZIONI SOCIALI - 2019 - 1. Playing Inclusion
COMUNICAZIONI SOCIALI - 2018 - 3. The international circulation of european cinema in the digital age
COMUNICAZIONI SOCIALI - 2019 - 1. Playing Inclusion
COMUNICAZIONI SOCIALI - 2018 - 3. The international circulation of european cinema in the digital age
Annate disponibili online
20192018201720162015201420132012201120102009200820072006200520042003200220012000199919981997199619951994199319921991199019891988198719861985198419831982198119801979197819771976197519741973
