Questioni di canone. Strategie di raccordo tra audiovisivi e videogiochi nella produzione di mondi possibili transmediali
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Inside the complex scenarios open to a convergence, the essay proposes the focalization on a specific sphere:
the building of transmedial possible worlds. It focuses particularly on the different connection strategies
between videogames and audiovisuals created by the production. Within its limits, the intervention investigates
the evolution of the franchising companies having as their main product the audiovisual text: that is to
say, from movies and films for TV to videogames. To this purpose, the concept of ‘standardization’ is introduced
as a key to the interpretation of the different connection strategies. With ‘standardization’ we mean
the ‘official’ inclusion modalities of text elements (events, places, characters) in a ‘decorated world’ of reference.
Therefore, three main different forms of standardization are historically recognized. The first one, prevailing
in the long run, is the one of the non-complexity of standardization, in which the relationship between
audiovisual and videogame turns out as being mono-directional (from the first to the second, without any possibility
to go back): the videogame is not called to be a part of the possible world of narration. The second one, which lets us come closer to nowadays sceneries, is the one of total standardization (experimented by
Matrix universe), in which both movies and videogames contribute to the decoration of a possible world. In
this way, the question will be that of definition of possible ‘centers’ and ‘outskirts’. In this way, some media
will host places, characters and main events (in the analyzed evolution line, the audiovisuals), while others
will host accessories, for the deepening or embellishment (in the evolution line, the videogames). Finally,
through the analysis of the relation between the videogame Lost: Via Domus and the television series Lost of
which it is licensee, there seems to be a third possibility: the dynamic standardization, in which the status of
standardization can be strategically conferrable to the standardizing authority, reversibly over time. This cannot
be done with whole texts, but with specific elements of possible worlds, staged by each one of them (or
better by the peripheral ones).
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