Green Is Better: Representation of Territories and Landscapes in Italian Audiovisual Products
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During the last decades, media products have experienced a growing relationship with places and territories in which they are produced and set. Scripted programs as movies and TV series, above all, but more recently also unscripted TV programs, are increasingly able to make a location recognizable and strengthen its attraction and potential from different perspectives, favoring investments and employment and stimulating tourism and the discovery of cultural, environmental, or folkloristic traits of single territories. A specific tendency emerging in the last years within Italian media productions concerns the role of green areas and natural resources within audiovisual representation; the need of sustainable practices and the enhancement of uncontaminated territories have grown due to the pandemic emergency that is re-defining travel and mobility choices. Moving from continuous research, carried out by CeRTA (Research Centre on Television and Audiovisual Media), on the use of territories in media contents representation and its function from a touristic and promotional point of view, the article focuses on the pivotal role of “green” locations and landscapes in remarking an additional narrative rhetoric alongside the traditional ones, tied to artistic heritage, “postcard” sceneries, or brand cities known worldwide. As pointed out by research of CeRTA, in fact, the topics of “green” and “sustainability” represent the first attraction factor to visit a place. Focusing on a sample of scripted and unscripted Italian titles of the last seasons, the article tries to identify main trajectories through which the representation of “green” territories has been predominant during the Covid-19 era.
keywordsGreen; audiovisual productions; media representation; scripted & unscripted products; Italian televisionBiografia degli autoriUniversità Cattolica del Sacro Cuore di Milano ‒ paolo.carelli@unicatt.it; massimo.scaglioni@unicatt.it; anna.sfardini@unicatt.it |
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