Women’s Festival 2.0 between grassroots globalization and neoliberal feminism: The Birds Eye View Festival

digital

Articolo

Rivista

COMUNICAZIONI SOCIALI

Fascicolo

COMUNICAZIONI SOCIALI - 2014 - 3. (En)gendered creativity. Actors Agencies Artifacts

Titolo

Women’s Festival 2.0 between grassroots globalization and neoliberal feminism: The Birds Eye View Festival

Autore

Rosanna Maule

Editore

Vita e Pensiero

Formato

Articolo |

Pdf

Online da

01-2015

Issn

0392-8667 (stampa) | 1827-7969 (digitale)

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Descrizione Commenti dei lettori

Women’s film festivals are among the most significant instances of grassroots creativity. Most of these festivals emerged in the heyday of the women’s film movement as alternative platforms of distribution and exhibition for women’s cinema. Women’s film festivals have historically been a niche area of film promotion, vastly ignored by mainstream media. Especially since the advent of social media technologies and services they have been gaining more visibility, both within the international festivals’ circuit and in the public sphere. This paper examines the Web 2.0 generation of women’s film festivals, from within a conceptual framework drawing on feminist film theory, media theory, and film festival studies. The focus is on the Birds Eye View (BEV) festival, founded in 2002 in London, UK. The BEV exemplifies a widespread tendency in the Web2.0 generation of women’s film festivals: that of resorting to social media to open up new spaces and opportunities for women filmmakers across different modes and contexts of media production and distribution. In following this trend, the BEV festival has been progressively incorporating market-oriented and industry-linked activities and events in its program, endorsed by an almost all-female board of trustees mainly composed of executives and top managers of important film institutions, film festivals, film companies, and financial institutions. While this shift reflects the festival’s effort to remain competitive and sustainable after the government’s cuts on cultural subsidies in 2008, it also signals a dangerous move towards gender mainstreaming.

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