Le tendenze emergenti in tema di comunicazione d’azienda nella letteratura anglosassone
Emerging trends in total business communication in the Anglo-Saxon literature

digital

Le tendenze emergenti in tema di comunicazione d’azienda nella letteratura anglosassone<br/>Emerging trends in total business communication in the Anglo-Saxon literature

Articolo

Rivista

Fascicolo

COMUNICAZIONI SOCIALI - 2005 - 1. La comunicazione totale d'azienda nel contesto internazionale

Titolo

Le tendenze emergenti in tema di comunicazione d’azienda nella letteratura anglosassone
Emerging trends in total business communication in the Anglo-Saxon literature

Autore

Rossella Chiara Gambetti

Editore

Vita e Pensiero

Formato

Articolo |

Pdf

Online da

01-2005

Issn

0392-8667 (stampa) | 1827-7969 (digitale)

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Descrizione Commenti dei lettori

The strategic role acquired by communication in the governance of businesses is testified to by the considerable interest shown in its organizational and administrative issues by both the academic environment and the managerial world. In English-speaking countries the centrality acquired by business communication has become particularly evident in recent years through the number and importance of the studies (books, scholarly and management magazines and research projects) that have explored its main trends. The objective of the present contribution is to illustrate and analyze briefly some of the principal tendencies that emerge in studies with an Anglo-Saxon matrix in the field of business communication in the early years of the twenty-first century. In particular it concentrates on analysing the tendencies from which emerges the role of communication as a set of activities and instruments rationally employed and managed in a coordinated and synergic manner so as to attain a multiplicity of objectives in relation to a plurality of stakeholders, in harmony with the development of a total communication approach.

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Emerging trends in total business communication in the Anglo-Saxon literature