Le tendenze emergenti in tema di comunicazione d’azienda nella letteratura anglosassone
Emerging trends in total business communication in the Anglo-Saxon literature
digital
![]() Articolo
€ 6,00
|
Ebook in formato Pdf leggibile su questi device:
|
|
The strategic role acquired by communication in the governance of businesses is testified to by the considerable
interest shown in its organizational and administrative issues by both the academic environment and the
managerial world.
In English-speaking countries the centrality acquired by business communication has become particularly
evident in recent years through the number and importance of the studies (books, scholarly and management
magazines and research projects) that have explored its main trends. The objective of the present
contribution is to illustrate and analyze briefly some of the principal tendencies that emerge in studies with
an Anglo-Saxon matrix in the field of business communication in the early years of the twenty-first century.
In particular it concentrates on analysing the tendencies from which emerges the role of communication
as a set of activities and instruments rationally employed and managed in a coordinated and synergic
manner so as to attain a multiplicity of objectives in relation to a plurality of stakeholders, in harmony with
the development of a total communication approach.
|
News
17.03.2023
Leadership di cura a Roma
Mercoledì 29 marzo alle 17:00 la presentazione del libro di Valeria Cantoni Mamiani presso la Scuola Nazionale dell'Amministrazione.
10.03.2023
La sfida di una cultura digitale
Anteprima dal libro di Caio e Soldavini "Digitalizzazione. Per un nuovo rinascimento italiano", collana "Piccola biblioteca per un Paese normale".
28.02.2023
Ezio Franceschini, il rettore partigiano
In occasione dei 40 anni dalla morte, ricordiamo la storia di Ezio Franceschini, latinista, partigiano e rettore dell'Università Cattolica.
14.10.2022
Scopri e partecipa alla Scuola di lettura
La seconda edizione della kermesse culturale Viva il lettore, rivolta agli studenti universitari e agli adulti.
Archivio rivista
Articoli Online First
Towards the Platformization of (Social) Media Memory: Articulating Archive, Assemblage, and Ephemerality
“Scusi, chi ha fatto palo?” Continuità e disruption del calcio su internet in Italia: dalle iptv ‘pirata’ a dazn
“Scusi, chi ha fatto palo?” Continuità e disruption del calcio su internet in Italia: dalle iptv ‘pirata’ a dazn
Ultimi 3 numeri
COMUNICAZIONI SOCIALI - 2022 - 2. Sustainable Screenings: Economic, Touristic and Cultural Impact of Audiovisual Productions on the Host Locations in the Post-Lockdown Era
COMUNICAZIONI SOCIALI - 2022 - 1. MIGRATIONS / MEDIATIONS Promoting Transcultural Dialogue through Media, Arts and Culture
COMUNICAZIONI SOCIALI - 2021 - 3. Theatres and Politics Today Lights and Shadows of a Long Relationship
COMUNICAZIONI SOCIALI - 2022 - 1. MIGRATIONS / MEDIATIONS Promoting Transcultural Dialogue through Media, Arts and Culture
COMUNICAZIONI SOCIALI - 2021 - 3. Theatres and Politics Today Lights and Shadows of a Long Relationship
Annate disponibili online
20222021202020192018201720162015201420132012201120102009200820072006200520042003200220012000199919981997199619951994199319921991199019891988198719861985198419831982198119801979197819771976197519741973