Le tendenze emergenti in tema di comunicazione d’azienda nella letteratura anglosassone
Emerging trends in total business communication in the Anglo-Saxon literature
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The strategic role acquired by communication in the governance of businesses is testified to by the considerable
interest shown in its organizational and administrative issues by both the academic environment and the
managerial world.
In English-speaking countries the centrality acquired by business communication has become particularly
evident in recent years through the number and importance of the studies (books, scholarly and management
magazines and research projects) that have explored its main trends. The objective of the present
contribution is to illustrate and analyze briefly some of the principal tendencies that emerge in studies with
an Anglo-Saxon matrix in the field of business communication in the early years of the twenty-first century.
In particular it concentrates on analysing the tendencies from which emerges the role of communication
as a set of activities and instruments rationally employed and managed in a coordinated and synergic
manner so as to attain a multiplicity of objectives in relation to a plurality of stakeholders, in harmony with
the development of a total communication approach.
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