Dall’'outdoor’ all''ambient advertising’: quando lo straordinario invade il quotidiano
|
digital
Articolo
€ 6,00
|
||||||||||||||||||
Articolo |
Ebook in formato Pdf leggibile su questi device:
|
|
|
|
|
This paper analyzes urban space as one of the field of choice for contemporary advertising strategies and for their expression, in the light of the fact that following mass industrialization and the growth of the cultural industry it has become one of the places for the mirroring and full development of media operational logics. Therefore, the tracks found in urban spaces relate to the idea of spectacularization, which is declinated in multiple forms and employs various devices and languages, thus also showing the modification sustained over time by the semantization and fruition styles of the notion of space itself. In the light of all this, while the devices adopted by advertising communication within urban spaces are indeed related to the notion of spectacularization as they try to create stupor and involvement into citizens, outdoor’s traditional form is nonetheless more and more changing in a relational and performative sense, thus leading to a re-definition of the traditional field of outdoor as ambient advertising. What appears to be an evolutive phenomenon - marking, on the one hand, the rejuvenation of billboarding through the advancement of available technology, and on the other a growing consonance with the need for entertainment and interaction expressed with the purpose of creating a more involving relationship with the passerby/spectator – has become, in current global urban scapes, a prominence, of which a series of examples and cases will be here presented.
|
Altri titoli dello stesso autore |
News
09.09.2020
Vicini alla scuola: i nostri consigli di lettura
Fino al 30 settembre è attiva sul sito la promozione su tutti i libri della collana di pedagogia ed educazione: un percorso di lettura dedicato agli insegnanti.
14.09.2020
FAUST: uno dei Mostri favolosi
Anteprima del nuovo libro di Alberto Manguel, "Mostri favolosi", una galleria di personaggi vivi e attuali, sebbene di carta e inchiostro, come il dottor Faust.
14.09.2020
Teen immigration al Congressino del Pime
In occasione del 89esimo Congressino Missionario del Pime di Milano, incontro con Anna e Elena Granata, autrici di "Teen Immigration".
10.09.2020
Torino Spiritualità 2020: Respiro
Al via la XVI edizione di Torino Spiritualità: il 25 e 26 settembre appuntamento con Silvano Petrosino, Alberto Manguel e Pablo d'Ors.
Archivio rivista
Articoli Online First
From Genealogy To Genetic Memory. Visualising Kinship and Deep Ancestry in Media Imagery
The Aphoristic Galaxy. Mcluhan And Senecan Symbolism
The Effectiveness of Communication Campaigns on Vio-Lence Against Women: Suffering, Between Reality and Representation
The Aphoristic Galaxy. Mcluhan And Senecan Symbolism
The Effectiveness of Communication Campaigns on Vio-Lence Against Women: Suffering, Between Reality and Representation
Ultimi 3 numeri
COMUNICAZIONI SOCIALI - 2020 - 1. Legacy Media Reloaded
COMUNICAZIONI SOCIALI - 2019 - 3. Writing for Cinema, Writing for Television
COMUNICAZIONI SOCIALI - 2019 - 2. Generations, Time, and Media
COMUNICAZIONI SOCIALI - 2019 - 3. Writing for Cinema, Writing for Television
COMUNICAZIONI SOCIALI - 2019 - 2. Generations, Time, and Media
Annate disponibili online
202020192018201720162015201420132012201120102009200820072006200520042003200220012000199919981997199619951994199319921991199019891988198719861985198419831982198119801979197819771976197519741973
