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di Roberto Paolo Nelli
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di Paola Bensi
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I. L'efficacia della comunicazione pubblicitaria: un quadro internazionale
di Roberto Conforti
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di Edoardo Teodoro Brioschi
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di Edoardo Teodoro Brioschi
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di Michael Conrad
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II. L'efficacia della comunicazione pubblicitaria: riflessioni ed approfondimenti
di Edoardo Teodoro Brioschi
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di Francesco Bergomi
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di John Philip Jones
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III. La formazioni in pubblicità per le nuove generazioni
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di Michael Gilbert
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di Edoardo Teodoro Brioschi
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